As social networking sites become increasingly intrusive, professionals are beginning to realise that online branding is critical and could impact one’s career. Social networking sites started as casual socialising, but an increasing number of employers are using it as a tool to source and find out more about prospective employees.
According to a recent online poll conducted by Robert Walters, about 74% of respondents agree that it is critical to maintain a professional image online, particularly on personal social networking sites.
Companies we have spoken to also agree that they frequently use it as a tool to gauge a candidate or employee’s professionalism and if their images are reflected appropriately online. In addition, some employers also use it as an effective social monitoring tool. Social networking sites have grown to become an inevitable part of the hiring process and it is common for employers to use it to find information on a job seeker which is not usually seen on a CV. Here are some easy steps to maintaining a professional image online.
Build your own branding
Create a profile on professional networking sites such as LinkedIn. This ensures that when anyone tries to search for you on the Internet, the best relevant results of you show up. When updating your information, include relevant details such as a professional photo and most recent achievements.
Do not mix business and personal matters
Remember that your profile is easily available online. If you have content that you wish to keep only for family and friends, you need to preset your privacy settings. Another option is to create an alternative profile specifically for colleagues and employers.
Do not mix business and personal matters
Remember that your profile is easily available online. If you have content that you wish to keep only for family and friends, you need to preset your privacy settings. Another option is to create an alternative profile specifically for colleagues and employers.
Do not post negative comments
Again, your personal opinions and comments which you post online are essentially a permanent record. If you are unhappy about your boss or the company you are working for and are looking to vent your frustrations, it is best you leave those to after-work drinks with your family or friends. Everything you post online can eventually be used against you in the future. Social media posts can be easily misconstrued and such comments can negatively affect how people form opinions of you even before a formal meeting.
