Business technology management is a method of managing technology that focuses on a company’s capacity to achieve its goals. This approach focuses on software development, maintenance, and support as they relate to the broader goals of the business.
In simple words, business technology management, or BTM, is the practice of applying the technical aspects of a business to its management. It enables businesses to optimize their technology infrastructure and make business decisions based on the information they collect.
It is an area that encompasses a wide range of practices and strategies, from data collection to analysis and process optimization. It is also known as business technology management, business-IT alignment, IT management, and business-operated IT management.
BTM within an organization deals with how IT is used to support the company’s goals and objectives. It uses the strategic planning process as an organization determines how to use technology to improve performance. This type of planning involves working with department managers and executives to help IT meet its goals and objectives.
Entrepreneurship & Innovation Management
Innovation management is the process of creating new ideas, products, or ways of doing things better. On the other hand, entrepreneurship refers to the practice of beginning and running a business.
Innovation management can be an invaluable tool for entrepreneurs looking to start a new venture or transform an existing business.
Because entrepreneurship requires risk-taking, innovation management can also be an important way for entrepreneurs to stay competitive in the market.
The two concepts are closely related because entrepreneurship often involves innovation management. Further, it refers to the process of identifying a new opportunity or even proceeding to form a new venture.
Second, a special type of innovation management that proves to be marketable and profitable, which is then implemented by an entrepreneur or existing business. Innovation Management is an approach that uses both centralized and decentralized decision-making to innovate.
Students need the skills necessary to undertake or manage projects, including business model innovation, leadership, and communication. It also requires learning how to use its inherent potential.
It can maintain theoretical aspects with a self-defined master’s degree project. For this, you must have an M.Sc. degree.
