Having excellent product design encompasses innovation, aesthetic appeal, and usability. It has become crucial for the success of a new product. The benefits are evident: product design companies that consistently introduce well-designed products experience significant sales growth and establish strong brand images.
Apple is a prominent example of a company that believes in the importance of good design. They turned heads if you look at some of their iconic products, whether the iPod or the iPhone. They were sleek, simple, and sophisticated. While all of their products are functionally superior, they were stunning in their ways, thanks to their dogged focus on design.
You will find that most of the biggest names on the top of their game see value in creating appealing products. Interestingly, even companies operating in less glamorous industries leverage the power of design thinking to stand out from their competitors. For instance, Akzo Nobel’s Dulux launched its “Perfect Accessories” line of paintbrushes in 2009. The result was robust sales growth, reaching up to 36% annually. Also, their brushes received numerous awards, including being recognized by DIY Week as the “Product of the Year.”.
What Makes Product Design Companies Successful?
