Introduction
The business world is getting more sensitive and very competitive. Given the definition of a company, it would be right to say that a business unit is an entity, a person who can be viewed independently as a member of the society.
It therefore has an obligation to ensure that it participates in the normal developmental projects that other members of the society are involved in. The manufacturing companies are the leading polluters of the environment. The retail stores are also adding to this pollution.
Wal-Mart for instances, wraps its products with plastic papers which are poorly disposed and turn into menace in our environments. Many of the manufacturing firms emit the greenhouse gases into the environment, causing massive pollution (Keinert, 2008).
They therefore have great responsibility to the society. It takes away a very important item which it must find a way of compensating in order to ensure success.
There are a number of ways through which a firm can give back to the society. Corporate Social Responsibility is one of the most important activities for most of the corporate businesses in giving back to the society.
It is a kind way of appreciating the fact that the community is important. It is a fine way of telling the society that the firm appreciates its support. This way, the society will come to the realization that it is acknowledged by the firm.
This would create trust and a close tie between the community and the firm. It is one of the best ways of making a firm part and parcel of the community. This way, the community would not view the business as just a simple business unit out for pure gains in profits.
