It’s common for groups within a business to work together on projects. When groups work toward a shared objective, it’s important to have a functional means of communication in place to help everyone understand how they can work together to accomplish that goal. Effective group communication can help members understand their responsibilities, navigate potential setbacks and encourage each other while working together to complete a task. In this article, we define group communication, explain its benefits, outline some group communication channels and provide tips for improving this type of communication.
What is group communication?
Group communication is the act of sending and receiving messages to multiple members of a group. In a business environment, groups often use this type of communication to exchange ideas, determine goals and motivate other members. The size of groups can vary, but they typically comprise at least three members and up to 20 members. Group communication can be beneficial for groups of all sizes, from smaller focus groups to entire departments. When groups communicate effectively, they can share necessary information as they work to accomplish mutual goals.
There are many types of group communication channels, and it’s important to choose a method that works for most members to ensure everyone receives and understands the shared messages. Members of the group may have different styles of communicating, so more than one type of communication may be necessary to reach the group’s mutual goals. For example, a group leader may choose to hold a weekly meeting to discuss the team’s progress while also using emails to communicate on a more regular basis.
Benefits of group communication
Group communication has many benefits in the workplace, including:
Providing a way for group members to generate ideas and solutions to achieve their common goal.
Encouraging members to make decisions as a group.
Creating a way for the team to build rapport with one another.
Establishing mutual respect and understanding among group members.
To ensure clarity and transparency about goals and expectations.
