A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.
What is social media marketing?
Social media marketing is the practice of using social media channels to sell or promote a brand, product or service.
Social media marketing helps businesses:
Increase brand awareness
Build engaged communities
Sell products and services
Measure brand sentiment
Provide social customer service
Advertise products and services to target audiences
Track performance and adjust larger marketing strategies accordingly
What is a social media marketing strategy?
A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.
Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.
Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.
How to create a social media marketing strategy in steps
Step 1. Choose goals that align to business objectives
Set S.M.A.R.T. goals
The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI).
Each of your social media marketing goals should be SMART: specific, measurable, attainable, relevant and time-bound.
Psst: If you need examples of smart social media goals, we’ve got you covered.
Step 2. Learn everything you can about your audience
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.
When it comes to your ideal customer, you should know things like:
Age
Location
Average income
Typical job title or industry
Interests
etc.
